FRACTIONAL CXO (CHIEF EXPERIENCE OFFICER)


A high-impact engagement for boutique hospitality, wellness, & beauty brands looking for a fractional hire with an integrative lens to provide senior strategic oversight across the full brand experience — brand, marketing, product, and every customer/client touchpoint that connects them.

As your Fractional CXO, Trinity's focus is to connect your business model, your product, and your brand into one embodied experience. Recent PwC research found that 86% of customers will pay more for a great experience, and 73% say it is a decisive factor in purchasing.

Trinity's approach is systemic. How does each piece connect to the other? How does the brand, marketing, and product experience hold across all touch-points, at scale? Where are the gaps, and how do we close them?

EXPERIENCE-LED COMPANIES GROW 2X FASTER

One example is, the beauty brands that are growing 15.7% year over year versus the 9.9% for the total beauty market, are the smaller, values-driven, experience-led brands. They are outpacing the giants — and experience differentiation is a primary reason.

THIS ENGAGEMENT MAY INCLUDE:

  • Brand — positioning, messaging, & visual identity oversight, the through-line that keeps every touchpoint consistent. Directing the story/energetics and embodied experience of the brand — how it's felt sensorially and subconsciously.

  • Marketing — campaign strategy, content direction + strategic partnerships. Ensuring the brand's ethos, values, and energetics are integrated across all touch-points.

  • Guest + Customer experience — journey mapping, touchpoint design, and the service standards that hold the experience together at scale.

  • Product Audit — evaluating offerings, quality, and the customer experience against the brand promise. Identifying gaps between what is promised and what is delivered.

Scope is shaped to the business, and are based on the depth and breadth of the engagement.

Offered to a limited number of clients at a time. To explore fit and current availability, submit an inquiry above or book an initial consult below.

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