I

N

T

E

G

R

A

T

I

V

E

This pillar addresses the inner dimensions of a business and the internal work of the founder(s). It centers on how a founder’s emotional View

INNER ALCHEMY

B

U

S

I

N

E

S

S

This pillar is all about creating an immersive, sensory-led brand that resonates on a deeper level, beyond the visual or cognitive View

EMBODIED BRANDING

S

T

R

A

T

E

G

Y

ALIGNED MARKETING + BUSINESS DESIGN

This pillar centers on designing offerings, systems, and initiatives in alignment with both the larger vision of the businessView