WHAT IS A CHIEF EXPERIENCE OFFICER?

A Chief Experience Officer (CXO) is a C-suite-level executive responsible for the overall experience of a brand - including brand experience, marketing strategy, guest or customer experience, and business design. The role sits at the intersection of strategy, branding, marketing, and operations, ensuring that every touchpoint a customer or guest has with the brand is cohesive, intentional, and aligned with the company's ethos. A fractional CXO provides this leadership as a consultant or on an embedded basis, offering ongoing strategic guidance without the cost of a full-time executive. Trinity Rose offers her services as a Fractional CXO for brands across wellness, beauty, and boutique hospitality.

WHAT IS WELLNESS AND HOSPITALITY CONSULTING?

Wellness and hospitality consulting is the practice of helping hotels, spas, retreats, and hospitality brands design, operationalize, and brand wellness offerings that are both experientially compelling and commercially viable. This includes wellness programming, sensory branding, guest experience design, and commercial modeling. The field sits at the intersection of hospitality and the wellness economy, addressing the growing demand for wellness-infused experiences in travel, lodging, and leisure. Trinity Rose brings over 15 years of experience across fashion, wellness and boutique hospitality, including her work as Founding Creative Director and CXO at Rituel, a luxury wellness spa and nature retreat in Malibu, California.

WHAT IS INTEGRATIVE BUSINESS STRATEGY?

Integrative Business Strategy is a holistic approach that treats every part of a business — operations, marketing, and branding — as one interconnected system. Rather than working on these functions in isolation, it brings them into alignment so they support one another and grow sustainably, anchored in the founder's ethos, resources, vision, and bandwidth. At Illumé, we also work with founders on the inner side of this equation — helping them grow beyond the limitations and blocks that can get in the way of their success. This is the work we call Inner Alchemy.

WHAT IS INNER ALCHEMY AND WHY IS IT PART OF TRINITY’S METHODOLOGY?

Inner Alchemy addresses the internal dimensions of the founder and the practices that help them move beyond their limitations and blocks. It centers on how a founder's emotional and energetic landscape — including their bandwidth and internal capacity — can make or break a business. We include it because sustainable success asks a founder to grow beyond their own limits. In practice, that means working with things like healthy boundaries, honoring our true bandwidth, nervous system regulation, self-trust, and honing intuition as a trusted tool.

WHAT IS EMBODIED BRANDING?

Embodied Branding is an approach grounded in the understanding that a brand is felt through sensory and bodily experience, not only seen or understood. Rather than treating a brand as a purely visual or cognitive asset, this discipline focuses on the emotional and sensory imprint a brand leaves behind. At Illumé, we use this framework to create immersive identities and experience-driven design that resonate on a deeper level and stay with an audience.

WHAT IS ALIGNED MARKETING AND BUSINESS DESIGN?

Aligned Marketing & Business Design is the work of building a business's systems, marketing, and operations so they function as a sustainable whole. This pillar keeps every strategic decision in alignment with the founder's ethos and available resources. By auditing and refining the underlying business architecture, we make growth intentional and supported, allowing for a more easeful and sustainable expansion or scaling.

WHAT IS THE FOUNDERS TABLE AND WHERE DOES IT TAKE PLACE?

The Founders Table is a curated series of intimate roundtable conversations for female founders, creatives, and leaders. Co-hosted by Trinity Rose and Shannon Kim (Intuitive & Certified Hypnotherapist), the gatherings take place in Santa Monica, California. Each event is themed around an area of Trinity's Inner Alchemy methodology — such as honoring bandwidth, setting boundaries, or trusting intuition — offering a space for connection, deep reflection, and rewiring alongside other like-minded founders.

WHAT IS THE ALCHEMY OF SUCCESS PODCAST ABOUT?

Hosted by Trinity Rose, The Alchemy of Success is an exploration of the unseen work behind sustainable success — the often non-linear paths founders take to reach it, and the wisdom gathered along the way. It moves beyond standard business playbooks to examine the challenging yet fulfilling reality of entrepreneurship and the inner alchemy we are so often required to face. A central theme is the reimagining of success — moving beyond financial markers and accolades toward a more holistic view, one that questions what society has conditioned us to believe success is. The show has charted in the top 3% of Apple Podcasts in the Entrepreneurship category. Trinity's hope is that, by hearing other founders' stories, challenges, and triumphs, you may feel less alone in your own journey.

WHAT KIND OF WORK DOES TRINITY ROSE SPECIALIZE IN?

Trinity is a Fractional Chief Experience Officer (CXO) specializing in wellness + hospitality. She provides integrative brand, marketing and business strategy to founders and brands across wellness, beauty, fashion and boutique hospitality. Engagements range from fractional CXO partnerships, 1:1 advisory to boutique hospitality wellness consulting. Her methodology is grounded in three pillars - Embodied Branding, Aligned Marketing & Business Design, and Inner Alchemy. She is also highly intuitive, with an uncanny ability to see systems and patterns and to synthesize complex information into digestible steps.

DOES ILLUMÈ CONSULTING STUDIO OFFER IN PERSON CONSULTING IN SANTA MONICA?

Yes. While Trinity Rose works with clients globally via Zoom, she also offers in-person engagements in Santa Monica and the greater Los Angeles area, specifically for founders and brands in the wellness, beauty, and boutique hospitality sectors.